Ocucon has launched Pixelate video redaction software in the US.
The US market is estimated to be worth around a third of the £750 million global video redaction software sector. The launch follows on from a successful year at Ocucon. In April last year, we developed and then deployed Occupi, a low-cost solution for occupancy control issues created by the Covid-19 pandemic, across a number of retail sites.
Pixelate is an intelligent video redaction software program which uses AI and machine learning to redact – or blur - the faces of third parties appearing in CCTV footage. This enables users to provide timely responses to Data Subject Requests (DSRs). Pixelate's efficient automated video redaction system is suitable for all types of camera footage, and complies with the standards of the EU General Data Protection Regulations (GDPR) and the California Consumer Protection Act (CCPA). In order to launch in the US market, Ocucon will be hosting Pixelate on the IBM Cloud.
Companies with large numbers of customers accessing their premises, such as fast food outlets and supermarkets, are facing increasing DSR requests. Driving the demand for software like Pixelate, are not only data privacy laws, including the UK’s Data Protection Act, GDPR in Europe and CCPA in California, but also other US legislation including the Health Insurance Portability and Accountability Act (HIPAA) and the Family Education Rights and Privacy Act (FERPA), which require organisations to protect personally identifiable information, such as images found within CCTV surveillance footage.
Furthermore, with the introduction of CCPA, US businesses will see an increased required for video redaction solutions like Pixelate. According to a DataGrail study, the average B2C company received 137 DSRs per million identities in 2020. And Californian consumers are embracing the "right to deletion" - 30% of DSRs made under CCPA were deletion requests. A recent Gartner study has revealed that businesses in the US are spending on average $1,406 to manually process a single data subject request. Automated solutions like Pixelate, will be key in helping companies protect their bottom line.
In the UK, leading brands such as KFC are already using Pixelate successfully. The KFC UK & Ireland Asset Protection Team said: “We would recommend Pixelate to anyone looking for an easy-to-use, professional, video redaction solution.”
Gary Trotter, CEO of Ocucon, said: “Working with such a globally renowned company as IBM shows how well regarded Pixelate in particular, and Ocucon’s technology in general, is. The opportunity for Ocucon to grow internationally, and in particular in the US, is enormous.”